Purdue Libraries brand logos
The Purdue Libraries logo is available in a variety of styles to comply with branding and different use cases. Please refer to Purdue Brand Studio for guidance on using the logo, and contact the Libraries Marketing and Communications team with any questions or if you need another version.
Please also be aware that all materials (slides, flyers, ads, posts, etc.) used in external communication (not used internally for classes, meetings, etc.) must be reviewed by Libraries Marketing to ensure proper brand compliance.
Logo usage
The full-color and full-color reverse logos are available below in both digital and print formats. These are the standard versions of the logo to use depending on if you are working with a light or dark background.
Please be sure to use each logo as stands without altering it in any way, and use the correct version for either your print or digital project. This is important—despite it appearing almost identical, its resolution and colors will change enough to be off-brand if you use the digital logo for a print product and vice versa.
The black and white one-color logos are also available below to be used in special-use cases. These logos should be used sparingly and only when printing restrictions demand it—these are also dependent on your use of a light or dark background.
  |   |   |   | |
| Full-color | Full-color Reverse | Black | White | |
| Digital | Vertical: PNG | PDF Horizontal: PNG | PDF | Vertical: PNG | PDF Horizontal: PNG | PDF | — | — |
| Vertical: PDF | EPS Horizontal: PDF | EPS | Vertical: PDF | EPS Horizontal: PDF | EPS | Vertical: PDF | EPS Horizontal: PDF | EPS | Vertical: PDF | EPS Horizontal: PDF | EPS |
Co-branding
When you collaborate with another Purdue college or school on a project, for example, you may need a co-branded logo; please contact Libraries Marketing and Communications team to request this.
Common logo do’s and don’ts
| DO: | DON’T |
| – Use the correct file form for your project (digital vs. print) – Use the full-color and full-color reverse logos instead of the back and white logos whenever possible – Leave space around the logo when it is used – Maintain the proper aspect ratio/size of the logo | – Alter the logo in any way – Use the black and white one-color logos unless printing restrictions demand it – Put the logo on a busy background – Stretch or minimize the logo against brand guidelines |