Brand Guidelines

A “brand” is not a logo. Our brand is what someone thinks when they hear “Purdue Libraries and School of Information Studies.”

The proper and consistent use of our language, visual identity (logos, fonts, colors, etc.), and voice is how we as an organization can influence how people perceive Libraries. Following our brand guidelines is essential to achieving a positive brand image.

The Libraries brand guidelines serve as a supplement to the Purdue brand guidelines and can be used to help ensure we appear unified in all that we do. Please note, all content bearing the Libraries name (flyers, posts, signs, slides, etc.) that can be seen by people outside of Libraries faculty and staff must be reviewed and approved by the Libraries Marketing and Communications team before being released.

For additional help and questions, please view Purdue Brand Studio’s guidelines or contact Libraries Marketing and Communications team.